Founded by 38-year old mother and entrepreneur Lilibeth “Inday” Casiño Dela Cruz, Lutong Inday began in 2014 as a humble effort to sell sweet and spicy shrimp paste or uyap to neighbors in Tagoloan, Misamis Oriental. With just two kilos of shrimp and selling it in portions at P10.00, Lilibeth’s flavorful cooking quickly earned praise for its unique taste and quality.
Lutong Inday reflects Lilibeth’s deep love for cooking and the personal care she puts into every product. But the journey wasn’t without hardship—she faced low capital, seasonal ingredients, and strong competition. Still, she stayed motivated and flexible, offering other native delicacies like maja blanca, kalamay, and fish paksiw during off-seasons.
“I never felt discouraged knowing others were in the same business.” Lilibeth said. “I believe I had something special to offer—my love for cooking. That’s my secret ingredient.”
Her breakthrough came during COVID-19 pandemic, when she was discovered through an online post by their barangay chairman. She was then invited to join a virtual MSME session organized by the Department of Trade and Industry (DTI).
At that time, her product was still being sold in plastic cups with no formal branding or label.
The online session market a pivotal moment in her entrepreneurial journey. From selling her products in plastic cups with no formal branding or label, Lutong Inday entered a new phase thanks to the packaging recommendations and 500 glass bottles provided by DTI to help upgrade her product presentation. The simple yet significant change made Lutong Inday’s brand more professional, more marketable, and ready for broader recognition.
Since then, her business has gained recognition locally and beyond. With a proper label and logo, and participation in various DTI training programs like Modularized Business Learning Sessions (MBLS) held in Tagoloan, Misamis Oriental last December 2023, Lutong Inday has grown in both confidence and reach.
Lilibeth now has resellers, online buyers, and a steady presence in trade fairs and events.
“Do what you love and follow your passion.” Lilibeth shared as she reflected on her entrepreneurial journey.
“Don’t be discouraged by competition. Keep improving, listen to your customers, and be consistent with your efforts. Most importantly, take advantage of the opportunities and programs offered by government agencies like DTI—they can truly help you grow.”
Lilibeth’s story is a powerful reminder that success doesn’t always start with big investments or perfect plans.
Sometimes, all it takes is courage, heart, and the willingness to take the first step. With love for her craft and strong support from the community and the government, Lutong Inday continues to serve not only food but inspiration. (Meliza Cande B. Taclindo)
